Brochures

 Brochure concept

(Our brochures are presented in a uniform and appealing design that reflects our brand). Introductory text 

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mock up brochure

Hierarchy

The brochure concept follows a clear hierarchy that allows design and content features to be recognised so that the hierarchy is also visible on the outside.

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Illustration of the brochure hierarchy (Indesign graphic)

Brochure types

The types shown in the hierarchy are now broken down by content page

Front pages

Basic guidelines for front pages

 Basic cover page guidelines to be observed for any type of brochure include the following points: The content determines the size of the text in the frame, with a maximum font size of 40 pt. A reduction is possible in the case of unfavourable breaks. A bicolour look is used for a visually appealing presentation. The various text elements are designed alternating between CI light blue and dark blue. For example, the first line in the CI frame should always be in light blue and the following three keywords in dark blue, as well as the slogan "Multiply" in dark blue and "your value" in light blue.

Stage 1: Image brochure / sustainability report

 

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The title page has a full dark blue background. The hero representing the entire group is used. The main headline "Multiply your value" is to be placed within this frame. The visual is positioned at the top right, while the website address "www.multivac.de" can be found at the bottom left.

Cover picture of an image brochure/sustainability report

Stage 2: Application / industry brochure

 

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The front page has a full dark blue background. The hero representing the respective industry is used. The frame is used in the CI design, in a light blue colour. The headline consists of three characteristic words that tease the industry and the portfolio. The industry is placed in the first line, followed by the three expressive words. The visual is positioned at the top right, while the slogan "Multiply your Value" is positioned at the bottom left.

Cover picture of an application/industry brochure

Stage 2: Brochures from the aftersales sector

 

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The front page has a light-coloured background showing people in their natural environment at work. The frame in the CI design is in a light blue colour. The exact topic, e.g. 'Training', is placed in the first line, followed by three characteristic words that define the term in the first line in more detail. The visual is positioned at the top right, while the slogan 'Multiply your value' is placed at the bottom left.

Cover picture of a service, sales or training brochure

Stage 2: Product brochure

 

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Cover picture of a product brochure

Level 3: application profile

 

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The title page has a single-colour background. A cropped image, e.g. of a machine, packaging or a product, is used. The frame in the CI design is in a light blue colour. The exact topic, e.g. 'line solutions', is placed in the first line, followed by three characteristic words that define the term in the first line in more detail. The visual is positioned at the top right, while the specific brochure title is given at the bottom left.

Cover picture of an application profile

Stage 3: specification sheet (spec sheet)

 

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Cover picture of a spec sheet

Content pages

Basic guidelines for the content pages

There are two variants for each content page: Variant A, which is preferred, and variant B, between which a choice can be made. The decision for one of the variants should be based on the colour weighting. It is essential to consider the brochure as a whole and to take the overall position into account. A detailed explanation of colour weighting can be found under Basic elements\Colours\Colour weighting in the CI portal. (insert link/path)


If, for example, predominantly dark blue elements have been selected so far, it is advisable to choose the lighter version for the next page. This ensures that the colour weighting of the brochure has a white content of approx. 50% to convey a bright and friendly overall impression.

Table of contents

Version 1 

Version 1 is a reduced version in which the table of contents is presented in a clear and structured manner.

For industry, service & products

Version 2 

Version 2 is a more detailed version, which offers a first insight through pictorial representations.

For image brochure, sustainability report

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PEAQ Promise

The size of the PEAQ Promise page depends on which version of the table of contents is selected:

Version 1 

For industry, service & products

Version 2 

For image brochure, sustainability report

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In machine and product brochures, a separate page is dedicated to the PEAQ Promise. The individual components are explained in detail on this page. For example, the 'efficiency' aspect of the new machine is emphasised through faster set-up and changeover times.

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Entry page

The introductory page of the brochure features a full-format background showing a motif that emphasises the topic, ideally a product image. A light blue CI frame contains the headline, which succinctly introduces the topic. This is followed by a subheading with an introductory sentence that explains the topic in more detail. For industry brochures, the hero is also used, combined with industry-specific sales arguments.

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Example entry page

Product detail page

On this page, the solution, such as the packaging or the machine, is presented in detail. The machine takes centre stage and is presented in a specially created virtual space. The background is blue, creating a blue wall in front of which the machine is positioned. In addition, if the background is blue, a thematically appropriate image from the relevant area is used and multiplied into the background.

Depending on requirements, the machine can be displayed with or without a hedgehog and with corresponding numbering. If the machine takes up a smaller part of the page and is more of an accessory, it can also be placed on a white background with a shadow.

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Picture of machine blue background with hedgehog Picture of machine blue background without hedgehog with numbering 
                                                                                                                                                                                                                                          Image of machine as accessory white with shadow

Portion shapes (proportions)

The performance spectrum of all proportions is clearly explained on this content page. Different variants are possible again.

 

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Prio A Prio B

Functional description (topic handling)

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there is only one variant A

Advantage page (USP page)

In the CI framework, meaningful USP points are graphically presented in a memorable way.

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Example image USP page

Necessary for products, service, training, appl. Profiles, Image brochure

Detail page / technical data sheet

This content page explains facts, figures and data in more detail.

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Sample image detail page

Required for machine brochure and spec sheet

Partnership page

The partnership page presents our company as a trustworthy and reliable partner that offers numerous advantages.

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Back

Variants 1&2

The back of the brochures can be designed in four different ways, depending on the total number of pages in the brochure. If the number of pages is divisible by four, a single page is sufficient. This single page can be designed either with the slogan "Multiply your Value" or without a slogan

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Single page with slogan Single page without slogan

Variants 3&4

However, if the number of pages cannot be divided by four, a double page is required. Here, too, there are two variants: one with the slogan "Multiply your Value" and one without. Regardless of whether it is a single or double page, the global reference of the company is always thematised on the back. This results in a total of four different design options for the back of the brochures.

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Double page with slogan Double page without slogan

For product information, the reverse side including the global reference can be omitted and the logo and path can be placed on the last page described.

Paragraph formats

 

A consistent set of paragraph formats is used on every page of the brochure to ensure a harmonious and professional appearance. Headings are always in a clearly defined relationship to each other, e.g. a main heading in font size 40 and a subheading in font size 20.

Further details on typography can be found at Basiselement\Schrift\flexible typography.

Link/Path

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Formatted document with the different paragraph formats H1, H2, H3 etc...

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