Brochures

 Brochure concept

Our brochures are presented in a standardised and appealing design that reflects the MULTIVAC brand. The aim is to provide a clear and appealing overview of our products and topics. They are important communication tools for addressing our target groups in a targeted manner. Each brochure is carefully designed to be not only informative but also visually appealing. Special emphasis is placed on a consistent design that strengthens our brand identity and creates trust among our customers.

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mock up brochure

Hierarchy

The brochure concept follows a clear hierarchy that allows design and content features to be recognised so that the hierarchy is also visible on the outside.

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Illustration of the brochure hierarchy (Indesign graphic)

Brochure types

The types shown in the hierarchy are now broken down by content page

Front pages

Basic guidelines for front pages

 Basic cover page guidelines to be observed for any type of brochure include the following points: The content determines the size of the text in the frame, with a maximum font size of 40 pt. A reduction is possible in the case of unfavourable breaks. A bicolour look is used for a visually appealing presentation. The various text elements are designed alternating between CI light blue and dark blue. For example, the first line in the CI frame should always be in light blue and the following three keywords in dark blue, as well as the slogan "Multiply" in dark blue and "your value" in light blue.

Stage 1: Image brochure / sustainability report

 

Design

 

The title page has a full dark blue background. The hero representing the entire group is used. The main headline "Multiply your value" is to be placed within this frame. The visual is positioned at the top right, while the website address "www.multivac.de" can be found at the bottom left.

Contents

Specification is explained in more detail here

Stage 2: Application / industry brochure

 

Design

 

The front page has a full dark blue background. The hero representing the respective industry is used. The frame is used in the CI design, in a light blue colour. An exception is Medical and Pharma, where the segment colour is turquoise. The headline consists of three characteristic words that tease the industry and the portfolio. The industry is placed in the first line, followed by the three expressive words. The visual is positioned at the top right, while the slogan "Multiply your Value" is positioned at the bottom left.

Contents

 

The industry and application brochure provides a detailed overview of various industries, including food, medical products, pharmaceuticals and more. Each industry is comprehensively analysed and broken down, with a focus on the specific packaging requirements and processes.

Stage 2: Brochures from the aftersales sector

 

Design

 

The front page has a light-coloured background showing people in their natural environment at work. The frame in the CI design is in a light blue colour. The exact topic, e.g. 'Training', is placed in the first line, followed by three characteristic words that define the term in the first line in more detail. The visual is positioned at the top right, while the slogan 'Multiply your value' is placed at the bottom left.

Contents

 

The aftersales brochures provide a detailed overview of the various areas relating to aftersales, such as training, service, sales, etc. Each of these categories is comprehensively analysed and broken down to clearly present the specific services and processes.

Stage 2: Product brochure

 

Design

 

The title page has a single-colour, white background. A cropped image of a product or machine is used. A shadow must be used to emphasise a cropped image of a machine. The frame in the CI design is kept in a light blue colour. The exact topic, e.g. 'line solutions', is placed in the first line, followed by three characteristic words that define the term in the first line more precisely. The visual is positioned at the top right, while the specific brochure title is given at the bottom left.

Contents

 

The product brochures provide a detailed overview of the individual products, including machinery, packaging technologies, handling and automation solutions as well as labelling, inspection and quality control systems, etc. Each of these categories is comprehensively highlighted and broken down to clearly illustrate the specific features and benefits.

Level 3: application profile

 

Design

 

The title page has a single-colour, white background. A cropped image of a package is shown, and the packaged end product should also be shown next to it, unpackaged. The frame in the CI design is in a light blue colour. The exact topic, e.g. the type of packaging, is placed in the first line. This is followed by three characteristic words that define the term in more detail in the first line. The visual is positioned at the top right, while the specific brochure title is given at the bottom left.

Contents

 

The Application Profile provides a thematic introduction to various packaging solutions based on specific application examples. Each packaging is analysed in detail to illustrate the specific application possibilities and advantages.

Stage 3: specification sheet (spec sheet)

 

Design

 

The front page has a light blue background and is presented in a single-colour design without an image or graphic. The frame in the CI design is in white. The exact topic is placed in the first line. This is followed by three characteristic words that define the term in more detail in the first line. The visual is positioned at the top right, while the actual brochure title is given at the bottom left.

Contents

 

The specification sheet provides a technical introduction to various topics, focussing on detailed technical aspects. Each machine or technology is considered and analysed comprehensively from a technical point of view.

Content pages

Basic guidelines for the content pages

There are two variants for each content page: Variant A, which is preferred, and variant B, between which a choice can be made. The decision for one of the variants should be based on the colour weighting. It is essential to consider the brochure as a whole and to take the overall position into account. A detailed explanation of colour weighting can be found under Basic elements\Colours\Colour weighting in the CI portal. (insert link/path) If, for example, predominantly dark blue elements have been selected so far, it is advisable to choose the lighter version for the next page. This ensures that the colour weighting of the brochure has a white content of approx. 50% to convey a bright and friendly overall impression.

Page numbers must always be used on the content pages. These must be positioned within the CI frame, which is filled in white and has a grey border. Care must be taken to ensure that the page numbers can be harmoniously integrated into the overall layout. If the available space on a page is not sufficient, the page numbers can be omitted.

Table of contents & PEAQ Promise

Version 1 

The first version is characterised by a reduced form of presentation in which the table of contents provides a clear and structured overview. This enables a more precise categorisation of the individual elements. In addition, the PEAQ Promise is given more space within the presentation.

For industry, service & products

Version 2 

Version 2 is a more detailed version, which offers a first insight through illustrations. This makes the PEAQ Promise smaller.

For image brochure, sustainability report

In machine and product brochures, a separate page is dedicated to the PEAQ Promise. The individual components are explained in detail on this page. For example, the 'efficiency' aspect of the new machine is emphasised through faster set-up and changeover times.

Entry page

The introductory page of the brochure features a full-format background showing a motif that emphasises the topic, ideally a product image. A light blue CI frame contains the headline, which succinctly introduces the topic. This is followed by a subheading with an introductory sentence that explains the topic in more detail. For industry brochures, the hero is also used, combined with industry-specific sales arguments.

Product detail page

On this page, the solution, for example in the form of packaging or a machine, is presented in detail. The machine takes centre stage and is presented in a specially created virtual space. As already shown above, different variants of the product detail page are also available here, which are characterised by a different colour weighting. In one variant, the background is blue, creating a blue wall in front of the machine. With a blue background, a thematically matching image from the corresponding area is used and multiplied into the background. Depending on requirements, the machine can be displayed with or without hedgehogs and with numbering. If the machine takes up a smaller part of the page and functions more as an accessory, it can also be placed on a white background with a shadow.

Portion shapes (proportions)

On this content page, the performance spectrum of all proportions is clearly explained. Due to the colour weighting, different variants are also possible here.

 

Functional description

The handling of the machines is clearly explained on this content page

Product Feature Page

The most important features and benefits of the product are presented clearly and attractively on this content page.

Advantage page

The unique selling points and advantages of the product are emphasised on this content page. This can, for example, be memorably presented graphically using meaningful USP points in the CI frame.

Necessary for products, service, training, appl. Profiles, Image brochure

Detail page / technical data sheet

This content page explains the product's facts, figures and data in more detail.

Required for machine brochure and spec sheet

Partnership page

The partnership page presents MULTIVAC as a trustworthy and reliable partner that offers numerous advantages.

Back

The design of the back pages of our brochures varies depending on the total number of pages and follows the principles below:

Single page or double page:

    • Single page: If the total number of pages in the brochure is divisible by four, a single page is used.
    • Double page: If the total number of pages cannot be divided by four, a double page is used to create a global reference. In this case, the global reference on the single page is omitted.

Placement of the slogan "Multiply your value":

      • The decision as to whether the back page is designed with or without a slogan depends on whether the slogan has already been placed on the front page.
      • The reverse side with the slogan is therefore used for product brochures of level 2 and level 3 of the hierarchy

 

For product information, the reverse side including the global reference can be omitted and the logo and path can be placed on the last page described.

Variant A Variant B

Paragraph formats

 

A consistent set of paragraph formats is used on every page of the brochure to ensure a harmonious and professional appearance. Headings are always in a clearly defined relationship to each other, e.g. a main heading in font size 40 and a subheading in font size 20.

Further details on typography can be found at Basiselement\Schrift\flexible typography.

Link/Path

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Formatted document with the different paragraph formats H1, H2, H3 etc...

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